‘How Can We Spread the News?’ by Kjetil Mellingen

kjmelliGreat article from Mad in America with excellent discussion.

‘Ever since I read Mad in America and later Anatomy of an Epidemic by Robert Whitaker, I have been wondering how to spread this knowledge to the masses and how to do this in a way that will make a difference to as many people as possible.

I used to teach creativity and brainstorming to corporations, and I would like to use the brain force of the MIA readers to find out new ways of influencing as many as possible with our message. In creativity research it has been shown that it is important to not be critical of your ideas in the early stages. Anything you can think of may be valuable, even if it seems crazy in the beginning. Often  the craziest ideas can bring the best results.

These ideas are called stepping stones. Just write them down, share them, and often you or others will see a practical modification of the idea that may actually be used.

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